Creating A Brand Design Coaching

Creating Your Brand Means Creating You

You are the essential part of your brand. Everything you do must show that, and that includes not just posts, blogs or websites but images.

When I share an image, I'm sharing who I am. And that makes an impact as much as any post or one-on-one conversation. YOU are out there every day pushing that purpose, and building a brand. If you aren't sharing your authentic self, then I have to wonder who you are, and what is the big elephant in the room you just can't address. What... is holding you back?

What are the things that are holding you back from fulfilling your purpose? I went through a great training recently and one of the things we talked about was the things that were holding us back, and how it plays into where we are going. You first have this birth of an idea, a vision of where you want to go, what you want to do, who you want to be. And then {ROADBLOCK}… you run into your own beliefs of not being enough, your own anger and even resentments {your own and those of friends and family for what YOU are doing for yourself}. If you find that you are unable to forgive, to get over and move beyond you are just there. Marinating in the juices of this unmovable position. This almost always pushes you into a situation where you just feel powerless in where you are moving to in both life choices, and even business choices.

During the summer, or especially the holiday season it can really get to you... emotional roadblocks are some of the worst. Those really hit you hard and make you start to question if you are enough to do what you want to. YOU ARE ENOUGH! Let me just state that right now. But until you fix what is broken, you won't get there. How do you do that?

Relationships… it’s all bound together.
I want to encourage you to move beyond this place and get started on the actionable steps for taking back the controls. It is your own growth that will make you into the person that you want to be. It is your purpose to make the decision to get over yourself, to forgive others or your own mistakes. You can’t push anyone else past your PAST.

I am here to help you, but YOU are the key to your future! YOU are your brand, and until you start working on your relationships, both personal and business, you are never going to achieve the success you deserve.

So where are you taking your brand? 

Everything you are doing during your daily social media connecting, you are really building your brand. Your branding is all about who you are, and what your business stands for. Do you post videos in your shorty shorts... maybe if you are teaching a fitness class online, but not if you are sharing a favorite recipe. And I hope not if you are trying to recruit people. You may find that who you portray in the personal world can overlap into your business world pretty quickly. I've seen women that were stalked that's to the quick ability of people to find out everything about you via social media when they thought they were just "having a good time" and portraying that online.

Speaking of brands, do you want to purchase a fitness program from someone that gripes all the time about how they caved again and ate another giant cinnamon bun for breakfast? Do you think they really know what it takes to get healthy? What about a diet shake from someone who's waist size hasn't changed in the last year while drinking it? If you aren't authentic and you aren't going to live the lifestyle you promote, you may have picked the wrong business. It's like the jewelry rep that never wears a necklace. You have to be the picture on the front cover of the magazine that makes them want to BE you!

Let's take it further. Is your brand image filled with pictures of you partying it up, smashed out of your mind with your pals? Who is going to have faith that you can give them the quality advice to build a successful business if you seem to not even have a grip on your own life. You need to realize that who you are is going to come back and bite you on the behind if you let it, and so don't let it. Be the person you want to be, be the brand you want to share. Let's talk about how you can build a brand, instead of damage your brand.

Start with your strengths when building a brand

Start right now by creating a list of your strengths you bring to your business. How can you share those strengths with your social media audience. If you are very tech savvy, share tips on the best apps on the market, how to make your email box more organized, or how to use an online calendar to keep on task. Do you LOVE to cook? Share recipes and pictures of the amazing foods you are making for friends and family members. Do you love to style others? Do videos about how you would style for the Christmas season, or for family pictures, or job interviews. Share who you are and you'll be not only building a business, but building a personal brand that will help you reach the level of success that you are looking for. You have a blank canvas, and it's up to you to create the authentic you. Are you ready?

So where to begin? You have two choices in business. First is partner up with a private label, or direct sales company and attach your passion and purpose to brand it as your own. Second is to start from scratch and dig in to real deep entrepreneurship (maybe with training) and learn how to
 take your starting point from the foundation idea, testing your idea and then really drilling down into market opportunities for your business. 

Here’s secret successful marketers know: customers don’t buy a product. They buy you.

Your personality.

Your experience.
The unique qualities only you possess.
There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways.
Your Authentic Voice
How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.
Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language. Ash over at The Middle Finger Project makes no apologies for her use of offensive words, and her fans love her for it. And those that don’t? Well, as she says right on her home page, her site and services are “not for humorless bores.”
Snarkiness and foul language is not the only way to go, though. Carrie Wilkerson has built her brand almost entirely on her ability to be kind and generous. She always has a nice word, never appears defeated or overwhelmed, and is an inspiration to her fans and clients.
While very different in their approach, these two women have one thing in common: authenticity. It’s clear that if you were to meet either of them in person, they would speak and act exactly as they do online. And their brands are stronger for it.
Your Story
How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.
Andrea Lynn has shared her stories and celebrations of being a struggling single mother, and of creating an online business to be there for her girls rather than simply choosing to work a J.O.B. Her success is an inspiration to her audience, and is a huge part of her branding.
The Lively Siren speaks often of how she got started in the wellness industry when she was looking for what was making her feel so sickly, and it turns out is was celiac. She was able to get her certificate and left her daily job, which is a leap that we all fear doing!
Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you.