Why Do I Need A Client Funnel?

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs - both new and established - have no clear understanding of what a funnel is or how it works.

As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business. 

What the Heck is a Funnel, Anyway?

At its most basic, a sales funnel that helps you guide potential clients from getting to know you, to wanting to work with you. Your sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel.

Next, you’ll have an attractive offer that requires a very small “payment” of sorts - typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free e-book or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list.

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced e-book or a trial membership.

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.

How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.

Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works. Let me help you build your list, create that funnel and get to work on that soul purpose. Maybe you want to create a viral buzz before launching on Kindle, or maybe you are finally ready to go beyond the daily seek out and hound your friends sales plan and move beyond client capture to really do this thing.

Are you tired of trying to do everything yourself? Is everything eating away at the time you would rather spend BEING a coach? Does the lack of support running your business alone drive you MAD? Are you 100x better at coaching than all the back-end work? Why did you get into health coaching in the first place? I am willing to bet it was partly because you wanted to help people find fantastic health, and partly because you are so passionate about something that changed your life.

So why are you spending so much time doing planning and marketing, when what you are good at is helping people and sharing your passion?

Stop hustling so hard.

You NEED a system for your clients.
You NEED a business sales funnel, Coach.

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