Sensationalism MarketingI have to admit, I get why people are so mad about the new Google Ranking Algorithms. It is going to change EVERYTHING. Instead of taking a subject that is a hot topic and writing something so sensational (regardless of the validity of the post) people will have to be honest and truthful in order to get that first page ranking.
A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. "A source that has few false facts is considered to be trustworthy," says the team (arxiv.org/abs/1502.03519v1). The score they compute for each page is its Knowledge-Based Trust score.So, does that mean that a blogger or a news story would have to be reputable rather than popular? And would that change the way we see the blogging industry moving?
I believe yes.
So what is the future of blogging going to be?
I see more and more of these types of blogs that want to pull you in like a story from High School, just to get shared, regardless of the truth. And as Mulder says, "The truth is out there." I personally want to see more truth and less hoopla.
But interesting concept is that then, if a product that a blogger is writing about isn't reputable, say a MLM product that doesn't do what it says it should; would that blogger be banished to the end rank results. The overall Google bias could affect all kinds of issues—gmo vs non gmo, integrative or alternative approaches to medicine, as well as supplement use. I personally can see pros and cons, but I think that overall what we will see is more clinical research being shared, and less "I saw her moon everyone!" posts out there.